Why are restaurants suddenly putting so much focus on having a full-fledged photoshoot? What's the need? Why should I have a photoshoot for my restaurant? How can I do that by myself?
These are some of the questions that this little blog will provide answers to. But before coming that, let's discuss a little bit about the trends in the restaurant business and how social media has had a massive impact on it.
Ever since Instagram became famous, so became famous the pictures of food. Whether it is an exotic meal or it is your daily breakfast, putting it up on Instagram somehow makes it more appealing only if the pictures are good.
But there's a little bit more to that than just food pictures. Now restaurant owners are expanding their horizons and becoming open to the idea of restaurant photoshoots. It's not just food pictures but the restaurant pictures that are supposed to capture the interest of customers. Customers aren't just interested in the variety of food that a place offers but also the overall comfort. It used to be a factor a few years ago but got taken over by the food. But now it seems to have come back in a big way.
Restaurant Photoshoot Ideas
If you are looking forward to attracting more customers and boosting your restaurant business, photoshoots can benefit you a lot. Whether it is for a food delivery site or for your own website or social media, restaurant photoshoots can be very useful. They not only tell the customer what to expect from dining in your restaurant but they also do your branding.
For your restaurant photoshoot, you can always hire a professional photographer to do the job. It is the most obvious answer to get the photoshoot done in the most effective way but if you feel like doing that professional photoshoot of your restaurant yourself then you can totally do it.
Here are some restaurant photoshoot ideas that you can use to click the best pictures.
1. Start with the architecture
Firstly, capture the architectural part of your restaurant. Click everything you can find that looks aesthetically pleasing. Every corner, every dining table, every wall art. Don't leave anything for surprise.
2. Enter the kitchen
Enter the kitchen with your camera. People love to see pictures of a restaurant kitchen where everything is in chaos and yet so systematic. Click the making of food shots. Capture the chef and the other kitchen workers.
3. Now the food
After showing the customers how your restaurant looks and feels, next is the turn for food. Try to click pictures of the entire menu. Look for some food photography ideas on Pinterest and you will see what kind of pictures work on social media. Click your food in such a way.
For lighting, you can either use artificial lighting or you can use natural light. It would be best if you click your pictures in natural light as it gives the most amazing results.
For more restaurant photoshoot ideas, check out - Best Restaurant Photoshoot Ideas in 2019